Using Content Marketing in your B2B Marketing Plan

Using Content Marketing in your B2B Marketing Plan

In 2016, content marketing continues to be an important component to the B2B marketing industry. In fact, according to reports by the Content Marketing Institute, 93% of B2B marketers use content marketing to distinguish their companies in highly cluttered markets. In the B2B marketing realm, ensure your content marketing addresses at least these two goals: You first need to catch your prospect’s attention, and then you need to show them that you are the industry expert they can trust. One of the most effective strategies for achieving these goals is consistent education, taking a targeted approach, having a customer-centric view, and aiming to build long-lasting relationships. Other goals of B2B content marketing are to use content for generating brand awareness, leads, and boosting engagements. 

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