B2B lead nurturing and the buyer Journey

B2B lead nurturing and the buyer Journey

As B2B digital marketers, it is our job to create and nurture measurable, actionable interest in our brand, product or services. We work tirelessly to gain market share and drive more leads into our sales funnels. 

As we know most B2B purchases often involve significant spend and they are usually only made after extensive research and thought. This is why lead nurturing is so important. 

The ideal point lead hand off process from your marketing team to the sales team is after those leads have been moved from Marketing Qualified Leads MQL’s to Sales Accepted Leads SAL’s. This only happens once the leads have shown some interest and is ready to close a deal. 

Read More