4 Case studies all Marketers need to read

Case studies are a great way to to facilitate learning, case studies portray real life situations. Case studies are a form of problem-based learning, where you present a situation that needs a resolution. A typical business case study is a detailed account, or story, of what happened in a particular company, industry, or project over a set period of time. Case studies are a great way to improve learning and training.

Common Elements

  • A decision-maker who is grappling with some question or problem that needs to be solved.
  • A description of the problem’s context (a law, an industry, a family).
  • Supporting data, which can range from data tables to links to URLs, quoted statements or testimony, supporting documents, images, video, or audio.

Mobile case study: Car maker goes mobile first to boost test drives 50%

Mobile user experience - Mobile has changed the marketing landscape and the way we engage with content. As marketers, we need to rethink how we design for the web. Simply repurposing desktop designs to mobile screens is not an option. Different touchscreen sizes on smartphones, tablets, and e-readers change the way users input and engage with content. We need to optimize specifically for this type of engagement, strip away anything that doesn’t apply, and focus on the essential tasks that support user goals.

Mobile technology has given us the ability to use gestures by tapping, flicking, and dragging accelerometers to leverage tilt, and screen orientations with touchscreens and cameras. Each device has its own set of interactions and context of usage. The UX for each device and platform needs to be considered unique whether it’s for a tablet or smartphone. Isuzu made sure that user experience was a priority in their marketing campaign. 

Social mobile case study: Pepsi unites families for Chinese New Year

Mobile marketing is personal - Unlike other channels, mobile is the most personal marketing experience. Most people keep their smartphones in arm’s reach at all times. Customers now expect brands to deliver contextually relevant and personalized messages in the moment when it is useful to their needs in the format they want. At this point in digital marketing people can be quick to dismiss impersonal desktop interactions; expectations are higher for a personalized experience on a personal device like a smartphone. For brands this presents a great opportunity to engage with consumers’ personal lives. We now give consumers the opportunity to share their personal pictures and videos with your brand. Now, technology has made it easy to collect even more data to know and understand our consumers at a much deeper level. We now have insights into their minute-to-minute location, habits, and favorite products. Let’s take a closer look at Pepsi and their personal approach.

Taco Bell social media ‘Blackout’ drives record app sign-ups

The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days, - Steve Jobs.

Today the majority of our mobile actions are specifically focused around mobile applications. Whether we are planning our day or our budgets, improving productivity, reading up on news items, or killing time with Angry Birds, there is an app for every aspect of our lives and businesses know this as well. For this topic we will examine how Taco Bell achieved their goals with application marketing. 

How Audi won the Super Bowl with Snapchat

Social media and mobile marketing certainly go hand-in-hand. Mobile users tend to share social media content two times as much as those on a desktop computer. Social media marketers are constantly thinking about how they can optimize their social posts for mobile users to gain more likes, shares, and reposts. 40% of YouTube video plays in the US now come from mobile. Mobile Twitter users are 79% more likely to be on Twitter several times a day. In this example we will review Audi and see how they combined social media and mobile marketing.